LEE'S SUMMIT, Missouri (February, 2017) – In the interest of providing quick and easy access to operator training for Billy Goat equipment in the Rental industry, Billy Goat’s “Text to Video” offers both rental stores and customers alike a high level of confidence when renting and using a Billy Goat.

Billy Goat’s all-new Next Gen Hydro-Drive 18” Sod Cutter is the first of Billy Goat machines to incorporate the Text to Video concept. The technology provides access via mobile device to a brief 90- second on-demand operator training by simply texting “sod” to the number 33988. This information is prominently displayed on the machine’s instruction panel. Once texted, a link is sent to the user’s mobile phone, and with a single click, a video tutorial outlining the start and operation of the machine, along with tips and a brief demonstration of the machine in cutting action is displayed.

VP of Commercial Lawn Care Will Coates explains, “This is just another way to make Billy Goat products seamless to operate and a pleasure to use. When rental customers pick up rental equipment, they may not have immediate questions until they’ve left the rental store and are faced with using it. And rental stores can be relieved of how-to calls that often come once the customer has left the store and is ready to put the equipment to use. It’s a win/win in the Rental industry because it makes life easier for everyone.”

The Text to Video program is slated to be added to all Billy Goat equipment this year and next up for spring is the Billy Goat Hydro-Drive Outback® Brushcutter, the AE401 series Drum Aerator and the KV Self Propelled Vacuum.

Media Contact: 
Gail Trudeau


About Billy Goat Industries
Billy Goat Industries, Inc. is the premier manufacturer of property cleanup products with a reputation for innovation, productivity and quality. Started in 1967, Billy Goat became independent in 1969 and was acquired by Briggs & Stratton Corporation in May, 2015. Billy Goat Industries features a complete line of seasonal product solutions for residential, commercial and municipal customers serving rental, contractor and retail markets. Visit for more information.

About Briggs & Stratton Corporation:

Briggs & Stratton Corporation (NYSE: BGG), headquartered in Milwaukee, Wisconsin, is focused on providing power to get work done and make people's lives better. Briggs & Stratton is the world’s largest producer of gasoline engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of power generation, pressure washers, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®,  Ferris®, Vanguard®, Allmand™, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit and