LEE'S SUMMIT, Missouri (February, 2018) – Designed to reduce call-backs and improve customer satisfaction, Billy Goat has extended “Text to Video” across its rental equipment portfolio.

Text to Video (T2V) offers both rental stores and customers alike a high level of confidence when renting and using a Billy Goat. This technology provides access via mobile device to a brief 90-second on-demand operator training vignette by simply texting a text word to the number 33988*. T2V information is prominently displayed on the machine from the operator’s position or directly on the instruction panel. Once texted, a link is sent to the user’s mobile phone, and with a single click, a video tutorial outlining the start and operation of the machine, along with tips is available for viewing.

VP of Commercial Lawn Care Will Coates explains, “This is just another way to make Billy Goat products a pleasure to use. When rental customers pick up rental equipment, they may not have immediate questions until they’ve left the rental store and are on the jobsite preparing to use it. And rental stores can be relieved of “remind me again” how-to calls that often come after the customer has left the store. It’s a win/win in the Rental industry because it improves customer satisfaction and makes life easier for everyone.”

Billy Goat’s customer-focused commitment to “take the chore out of the chore” in the design and manufacture of its products is rendered by providing intuitive controls, hydrostatic drive systems, customer-friendly ergonomics and a quick learning curve. With T2V incorporated across the Billy Goat family of rental products, taking the chore out of the chore for the rental customer raises that commitment to the next level.

*Data rates may apply

Media Contact: 

Gail Trudeau

About Billy Goat Industries:

Billy Goat Industries, Inc. is the premier manufacturer of property cleanup products with a reputation for innovation, productivity and quality. Started in 1967, Billy Goat became independent in 1969 and was acquired by Briggs & Stratton Corporation in May, 2015. Billy Goat Industries features a complete line of seasonal product solutions for residential, commercial and municipal customers serving rental, contractor and retail markets. Visit for more information.

About Briggs & Stratton Corporation:

Briggs & Stratton Corporation (NYSE: BGG), headquartered in Milwaukee, Wisconsin, is focused on providing power to get work done and make people's lives better. Briggs & Stratton is the world’s largest producer of gasoline engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of power generation, pressure washers, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®,  Ferris®, Vanguard®, Allmand™, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit and