Billy Goat Industries Acquires PLUGR® Brand of Aerators



10/1/2014

The acquisition of the PLUGR brand of aerators complements Billy Goat's new 30" hydro aerator launching at the Green Industry Expo Oct. 22nd - 25th and creates the premier line-up of commercial reciprocating aerators on the market.

Reciprocating aerators have advantages over traditional drum aerators that allow for unique features such as in-ground turning that reduces contractor fatigue; fewer tines for easy service; variable aeration density that produces two to 10 times more holes per pass--ideal for patch and repair work--and deeper plugs regardless of soil conditions.

Billy Goat's combined 2015 aerator lineup will be the most comprehensive offering of aerators on the US market. Customers may now choose from the proven 19" walk-behind and 48"/72" tow-behind drum aerators, the new 18" and 25" mechanical reciprocating aerators, and the new 30" hydrostatic reciprocating aerator--an industry first. No company has more pricing and operating width options between 18" and 30".

"When combined with Billy Goat's best in class sod cutters, overseeders, and power rakes, this acquisition will advance our mission to provide our customers the most innovative, productive, simple to service and user friendly line-up of turf renovation equipment in the industry," said Will Coates, CEO and President of Billy Goat. "it is our goal to integrate the acquired products in time for GIE+EXPO, provide Billy Goat's level of service and parts support, and move newly-manufactured product into our global distribution and rental networks shortly after the beginning of the year," Coates added.