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Become a Billy Goat Dealer

Billy Goat dealers have numerous competitive advantages. One of the most important and intangible advantages is the Billy Goat name and brand, which stands for integrity, quality, commitment and innovation.

Other advantages include access to a full line of world class farm equipment and farm equipment technologies, access to a superior parts distribution network, solid technical support, award winning advertising and promotion and Billy Goat field personnel, sales branch, and AG marketing center support which sets you apart from the competition.

Billy Goat dealers have access to a broad array of employee training programs including Product Information, Parts and Technical Training, Financial and Business Management, Marketing and Sales and much more.

Finally, Billy Goat dealers are part of the world’s best dealership network. These dealerships are the “face of Billy Goat” to farmers everywhere. They are the lifeblood of our business and are thereby held in the highest regard. They are unmatched in the industry. They are critical to our success.

And, of course, they are profitable. In fact, when viewed over a five-year period from 1998-2003, high-performance Billy Goat dealerships averaged:
  • 35% Pre-tax Return on Equity (ROE)
  • Gross Margins of at least 13%
  • Net Operating Return on Assets of 10%
If you would like more information on becoming a Billy Goat dealer, please complete and submit the Dealer Inquiry Form. Let us demonstrate why an investment in a Billy Goat dealership pays!

Inquiry form



Billy Goat Dealers Possess:
  • Strong mgmt skills
  • Excellent people skills
  • Financial strength
  • Visionary
  • Strong work ethic
  • Interest in agriculture


    Capital Requirements
    Commercial Equipment
    $1-3 million

    Homeowner Equipment
    $1-3 million

    Agricultural Equipment
    $3-5 million

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